Morgan x SmithMatthias: The Bruton Collection Sets a New Standard for Sustainable Modular Seating
Unveiled at Clerkenwell Design Week 2025
British furniture maker Morgan has debuted its most sustainable and sculptural collection to date — Bruton, a modular seating system designed in collaboration with SmithMatthias, the award-winning studio known for its elegant, environmentally responsible designs.
Launched during Clerkenwell Design Week, Bruton represents a bold departure from conventional contract seating. Entirely free of petroleum-based foam, the collection is crafted using 100% natural materials — a combination of wool, coconut fibres, natural latex, duck feathers, and pocket springs — delivering enduring comfort without environmental compromise.
“We wanted to create a collection that challenges the conventions of modular seating,” says Erin Johnson, Design Director at Morgan. “The commitment to natural materials presented a huge challenge, but it also informed the design in exciting ways.”
While modular systems are often associated with stark functionality, Bruton introduces a softness and visual rhythm that feels sculptural and serene. The form is purposeful yet poetic — rounded, organic legs echo wildflower petals, while gently tailored upholstery lines the arms, back, and base with precision and generosity.
This approach is deeply aligned with SmithMatthias’ design philosophy. Founded by Jack Smith and Gemma Matthias, the studio focuses on longevity and material integrity, drawing from nature and heritage craftsmanship to inform their contemporary language.
“With Bruton, we’ve pushed traditional upholstery materials to their limits,” comments Gemma Matthias. “This collection brings us full circle — rethinking heritage techniques for a modern audience.”
Manufactured at Morgan’s Hampshire-based factory, which operates on 86% renewable energy (half of which is solar-powered), Bruton aligns seamlessly with the brand’s wider commitment to sustainability. Morgan’s vertically integrated production process — where design, prototyping, and craftsmanship coexist under one roof — allowed for deep experimentation and refinement throughout the collection’s development.
“The ability to work directly with Morgan’s production team has been invaluable,” says SmithMatthias co-founder Jack Smith. “Their openness to exploring new materials enabled us to retain design integrity without compromise.”
Visually, Bruton bridges domestic warmth and contract-grade sophistication. It’s luxurious but light, precise yet relaxed — well-suited to a spectrum of environments, from workplace lounges and hospitality lobbies to cruise ships and healthcare settings. Its modularity supports flexible configurations, and its palette of timber finishes and sustainable upholstery options — including fabrics made from post-consumer waste or pure wool — ensure long-lasting appeal.
Alongside Bruton, Morgan is also presenting new developments in two of its existing collections: Barricane and Rakino. Designed by Magnus Long, Barricane now includes five new sculptural timber occasional tables, expanding the original dining chair concept into a wider family. With softened organic edges and seamless base-to-column transitions, these pieces continue the collection’s celebration of natural materials and technical sophistication.
Meanwhile, Tim Rundle’s Rakino collection adds a timber-back dining chair and a series of minimalist pedestal dining tables. With architectural precision and effortless versatility, the additions reaffirm Rakino’s elegant, pared-back identity.
With Bruton, Morgan not only advances the aesthetic and functional expectations of modular seating, but redefines how sustainability, softness, and structure can coexist — a benchmark for future-forward design.
