Step Inside WOW!house 2025: An Immersive Interior Design Showcase at the Design Centre, Chelsea Harbour
Every summer, the Design Centre, Chelsea Harbour transforms into a living, breathing celebration of luxury interiors and design innovation, and 2025 is no exception. WOW!house 2025 returns with 22 individually designed rooms and outdoor spaces, created by some of the most influential names in the interior design industry. From elegant entrance halls and sculptural staircases to richly layered bedrooms and serene courtyard gardens, this year’s showhouse is a masterclass in creativity, craftsmanship, and collaboration.
We take a detailed room-by-room walkthrough of WOW!house 2025, exploring the design stories, colour palettes, material choices, and creative partnerships that bring each space to life. Whether you’re an interior designer, architect, design enthusiast or simply looking for inspiration, this in-depth review is your guide to one of the most talked-about events in the design calendar.
For those who want to experience WOW!house beyond the page, we’ve also created a dedicated video tour of WOW!house 2025, capturing the atmosphere, detail, and design thinking behind each space. The video serves as a visual complement to this article and is ideal for those unable to attend the exhibition in person.
Artorius Faber Entrance Garden — Alexander Hoyle
A fragrant and romantic English-style garden sets the tone for WOW!house 2025, crafted by the acclaimed plantsman and garden designer Alexander Hoyle. Known for his immersive horticultural compositions, Hoyle has designed a layered and emotive landscape that unfolds with natural grace. At its heart lies expertly sourced Forest Marble walling, complemented by Artorius Faber’s bespoke stone paving, which weaves a timeless materiality into the planting scheme.
Lush, textural foliage gently frames the garden’s pathways, with olive trees, flowering perennials, and climbing roses forming a living tapestry of colour, scent, and form. Hoyle’s signature romanticism is evident throughout—this is not just a garden, but a sensory prologue to the interior story that follows. The entrance garden sets an early benchmark for craftsmanship and atmosphere, offering a moment of quiet beauty before visitors step inside the showhouse proper.
(Please note: This space is not featured in the accompanying video tour but is an essential part of the in-person experience.)
Adam Architecture Façade — Darren Price
Designed by Darren Price of Adam Architecture, the façade of WOW!house 2025 is a bold and elegant interpretation of Georgian architecture, marrying classical proportion with contemporary execution. This striking elevation acts as the architectural frame for the entire exhibition, commanding in symmetry, scale, and detail.
Fluted pilasters, sash windows, and a decorative pediment are complemented by a neutral stone palette that speaks to historical permanence. Traditional mouldings and refined architectural joinery elevate the entrance, giving it a stately presence worthy of the interiors within. Price’s approach celebrates the enduring legacy of British architecture while grounding the showhouse in contextual authenticity, bridging the past with the present in a subtle, sophisticated way.
Cox London Entrance Hall — Victoria Davar (Maison Artefact)
The first interior space visitors encounter at WOW!house 2025 is a majestic and sculptural Entrance Hall, conceptualised by Victoria Davar of Maison Artefact in collaboration with Cox London. The space sets an opulent yet introspective tone—combining architectural precision with poetic materiality.
At its centre is a sweeping floating staircase by Excel Stairs, appearing to hover effortlessly between levels, its curved geometry adding theatrical tension to the otherwise grounded space. Beneath, a foundation of reclaimed French limestone flooring adds historical gravitas, anchoring the hall in tactile authenticity. Overhead, a bespoke chandelier by Cox London, forged in darkened bronze and shaped like a tangle of branches or roots, becomes the room’s gravitational core—both celestial and earthy.
With its expressive lighting, muted palette, and interplay of natural materials, Davar’s hall is a dramatic yet intimate transition between the exterior and the unfolding interior narrative. A celebration of craftsmanship, symbolism, and architectural drama, this is a space that lingers in memory.
Fromental Drawing Room — Chad Dorsey Design
In the Drawing Room, Dallas-based designer Chad Dorsey fuses the heritage of the Arts and Crafts movement with a tailored, modern sensibility, creating one of WOW!house 2025’s most refined and livable spaces. Layered and luxurious, the room is a masterclass in harmony, detail and restraint.
Walls are dressed in custom Fromental wallpaper, a hand-painted design that evokes natural forms with a gentle, almost meditative rhythm. This backdrop is complemented by tactile Romo upholstery, warm wood tones, and a sculptural fireplace that anchors the space. A handcrafted rug by Kyle Bunting introduces an organic geometry underfoot, adding richness without overwhelming the room’s calm palette.
Artisanal finishes, vintage finds, and contemporary forms coexist in quiet balance—each piece chosen not only for its beauty, but for how it enhances the whole. Dorsey’s design invites slow appreciation and considered living, championing craftsmanship, comfort, and timeless elegance in equal measure.
Phillip Jeffries Study — Staffan Tollgård
Designed by Staffan Tollgård, the Study at WOW!house 2025 is a calming and contemplative retreat that merges understated luxury with architectural clarity. Drawing inspiration from Scandinavian restraint and Japanese wabi-sabi sensibilities, the space is designed to encourage focus, clarity, and creative thought.
The walls are wrapped in a serene limewashed marble-dust plaster, dyed a subtle blue-grey hue that shifts with the light, an artisanal finish that adds both texture and tonal depth. Parquet wood flooring, laid in a classic chevron pattern, brings a sense of heritage underfoot, while contemporary detailing keeps the space grounded in the present.
Tollgård’s curated use of sculptural furniture, organic forms, and a bespoke drinks cabinet clad in soft leather elevates the space beyond the functional. Every detail is intentional—from the recessed lighting to the minimalist joinery—making the room a sanctuary for thoughtful living and design-led working. It’s a masterclass in how restrained interiors can still speak volumes.
Nucleus Media Room — Alexandria Dauley
Interior designer Alexandria Dauley transforms the Media Room into a cocooning, tech-integrated sanctuary—where cinematic experience meets high-end interior design. Using a palette of moody, earthy tones and touchable, layered textures, the space is designed to soothe the senses while quietly impressing with its functionality.
Walls are upholstered in sound-softening materials, creating both acoustic comfort and a tactile visual language, while custom walnut joinery seamlessly integrates media storage and ambient lighting. At the heart of the room is the high-performance Nucleus sound system, elevating the space into a state-of-the-art listening and viewing environment without compromising on aesthetic integrity.
Rich velvets, textured weaves, and warm timbers contribute to a multi-sensory experience where relaxation and sophistication coexist. Dauley’s design proves that home entertainment spaces can be as emotionally resonant and visually curated as any other room in the home.
Stark ‘The Curator’s Room’ — Spinocchia Freund
In The Curator’s Room, acclaimed interior designer Spinocchia Freund brings together refined architectural detail, bold femininity, and an art collector’s eye to create one of WOW!house 2025’s most evocative interiors. Wrapped in oak wall panelling that exudes warmth and sophistication, the space is both serene and intellectually stimulating, crafted as a private sanctuary for reflection, reading, and quiet creativity.
A central focus of the room is a bespoke Stark rug, designed specifically for the space and layered with symbolism that nods to the creative legacies of pioneering women. Complemented by luxurious fabrics from Pierre Frey, the palette mixes soft neutrals with stronger accents, creating a harmony that balances strength with sensitivity.
Artworks are carefully placed throughout, reinforcing the narrative of a space curated over time with emotional intelligence and cultural resonance. Spinocchia Freund’s vision combines gallery-like composure with residential intimacy, celebrating female voices in design, art, and history with a space that feels both powerful and personal.
Fortuny + Bonacina + Barovier&Toso Primary Bedroom — Tomèf Design
The Primary Bedroom by Tomèf Design is an ode to Italian craftsmanship and sculptural serenity, combining some of the country’s most iconic design houses—Fortuny, Bonacina, and Barovier & Toso—in a space that feels luxurious, layered, and profoundly restful.
At the centre of the room is the stunning bespoke Tiara bed by Fortuny, draped in opulent fabrics that shimmer subtly in low light. Surrounding it is a composition of handmade lighting by Barovier & Toso, whose Venetian glass adds a luminous depth to the space, casting soft shadows across plaster walls and linen drapery. Textural balance is key here—woven elements by Bonacina, such as a sculptural chair or side table, introduce an artisanal counterpoint to the room’s refined glamour.
Tomèf’s approach is highly architectural yet emotionally attuned, playing with light, line, and material to create a master suite that feels timeless yet of-the-moment—a quiet masterpiece that invites both admiration and repose.
House of Rohl Primary Bathroom — 1508 London
In the Primary Bathroom, global design studio 1508 London delivers a quietly luxurious space where sculptural form and refined finishes meet wellness-focused design. Created in collaboration with House of Rohl, the bathroom is a serene sanctuary that seamlessly blends architecture, craftsmanship, and sensory experience.
The walls are finished in Clayworks natural plaster, lending a soft, tactile texture and muted tone that enhances the room’s feeling of calm. Curved walls and joinery soften the geometry of the space, while Victoria + Albert’s sculptural freestanding bath and basins act as visual and functional centrepieces, offering elegance, ergonomics, and artisan quality.
Subtle lighting, refined metal finishes, and warm-toned stone elevate the mood, transforming this bathroom into a spa-like retreat that speaks to both classic restraint and contemporary sophistication. 1508 London’s approach champions material integrity and spatial harmony, resulting in a space that is as restorative as it is refined.
Treasure House Fair Morning Room — Daniel Slowik
With the Morning Room, designer Daniel Slowik evokes the world of the 19th-century connoisseur—a richly layered interior inspired by the discerning tastes of Sir Richard Wallace and the art collections housed in London’s Wallace Collection. Created in partnership with The Treasure House Fair, the space is a tribute to heritage, elegance, and informed collecting.
Anchored by a striking neoclassical fireplace from Jamb, the room combines fine antiques, period lighting, and collected artworks to form a timeless and intimate interior. Each piece has been chosen for its provenance and personality, from gilded mirrors and upholstered armchairs to decorative objets d’art sourced through Treasure House Fair exhibitors.
Slowik’s design balances historical references with a sense of lived-in charm—this is not just a show space, but a portrait of a collector’s personal world. Rich in detail and narrative, it embodies the values of curation, craftsmanship, and cultural appreciation, offering a welcome moment of stillness amid the more contemporary expressions elsewhere in WOW!house 2025.
Perennials and Sutherland Courtyard — Goddard Littlefair
Designed by Goddard Littlefair in collaboration with Perennials and Sutherland, this central courtyard offers a sensory pause between WOW!house 2025’s immersive interiors. This refined outdoor room draws on both Moorish and Mediterranean influences. Enclosed by architectural planting and structured pathways, the space is thoughtfully composed to encourage stillness and reflection.
The courtyard’s layout references Moorish geometry, with water features and tiled motifs that guide the eye and cool the atmosphere. Lush Mediterranean plantings—including citrus trees, rosemary, and lavender—layer fragrance into the experience, while Perennials fabrics and Sutherland outdoor furniture deliver elegant durability that’s equally suited to residential terraces and luxury hospitality environments.
Whether encountered as a mid-tour moment of calm or a design destination in its own right, the courtyard reflects Goddard Littlefair’s ability to harmonise structure, scent, and comfort, celebrating the art of outdoor living with a designer’s touch.
Sims Hilditch Courtyard Room — Emma Sims-Hilditch
Inspired by the timeless elegance of the English countryside, the Courtyard Room by Emma Sims-Hilditch offers a beautifully composed indoor-outdoor living space that blurs the lines between architecture and nature. Gentle, garden-inspired hues, natural materials, and classic forms create a soothing retreat where comfort and craftsmanship take centre stage.
Soft washed linens, vintage ceramics, and limewood joinery infuse the room with a sense of warmth and tactility. The palette—anchored in sage greens, soft whites, and earthy neutrals—echoes the surrounding garden while ensuring a seamless connection to the adjoining outdoor spaces. French doors open wide to allow natural light and fresh air to flood the room, heightening the sense of relaxed informality.
This is a space designed for quiet conversation, slow mornings, and seasonal living. With its rootedness in nature and dedication to material honesty, the Courtyard Room encapsulates Sims Hilditch’s philosophy of contemporary country living with enduring charm.
Casa Branca Bedroom — Alessandra Branca
In her signature style of global eclecticism, designer Alessandra Branca brings layered storytelling and worldly sophistication to the Casa Branca Bedroom at WOW!house 2025. This richly detailed space blends pieces from her Casa Branca homeware collection with carefully sourced vintage and antique finds from Rose Uniacke and David Gill, resulting in a space that feels curated, collected, and deeply personal.
Walls are dressed in vibrant prints and textured fabrics, evoking a Mediterranean warmth while nodding to classical European interiors. Woven rugs, carved wood accents, and upholstered headboards bring tactile richness, while unexpected juxtapositions—such as a mid-century mirror beside an 18th-century armoire—create dynamic tension throughout the room.
Branca’s bedroom is a celebration of maximalist restraint—each element bold, yet balanced. This is a space that transcends trends, showcasing how antiques, artisanal textiles, and global design references can be harmonised into a visually arresting yet comforting sanctuary.
Samuel Heath Bathroom — Laura Hammett
In this Art Deco-inspired bathroom, celebrated designer Laura Hammett conjures an atmosphere of cinematic glamour and indulgence. Designed in partnership with Samuel Heath, the space features a palette of bronzed metal, warm stone, and luminous detailing, elevating the bathroom into an immersive retreat.
The centrepiece is a suite of sculptural bronze fixtures by Samuel Heath, whose architectural lines and rich finish add structure and depth. Walls are accented with gold églomisé glass panels, their soft shimmer casting ambient light and reflecting the room’s rich textures. Dramatic lighting—including uplighting beneath the vanity and a central Deco chandelier—amplifies the theatrical quality of the space.
Designed for ritual and relaxation, Hammett’s bathroom is more than functional—it’s a stage set for indulgence, perfect for the contemporary client who values both luxury and timeless design. With its blend of heritage craftsmanship and sensual finishes, the space exemplifies modern bathroom design with a classical soul.
Visual Comfort & Co. Living Room — Kelly Hoppen CBE
The Living Room by Kelly Hoppen CBE, in collaboration with Visual Comfort & Co., exemplifies the designer’s internationally acclaimed style, rooted in balance, texture, and timeless sophistication. Here, Hoppen’s signature neutral palette is elevated with tactile richness, creating a sensuous interior that feels both expansive and intimate.
Layered with damask textiles, silk tassels, and tonal upholstery, the space invites you to sink into its softness. Lighting plays a central role in shaping mood and movement: sculptural pieces by Visual Comfort & Co.—from table lamps to ceiling pendants—cast a warm, diffused glow that brings the materials to life and creates an enveloping ambience.
The room’s aesthetic is grounded in modern luxury, yet it resonates with a sense of serenity and sensuality. Hoppen’s ability to weave architectural clarity with layered softness results in a space that is both elevated and welcoming, a luxurious cocoon where light, texture, and form exist in perfect harmony.
Dedar Library — Pirajean Lees
Design studio Pirajean Lees offers a moment of introspection with the Dedar Library—a soft, circular space designed for reflection, solitude, and sensory engagement. Enclosed by elegant mirrored columns, the room feels at once open and cocooning, reflecting light and movement while maintaining a tranquil, inward-looking atmosphere.
A bespoke record-inspired rug by Jennifer Manners grounds the space with rhythmic geometry, while a custom-designed “record chair”—sculptural and comfortable—adds a playful yet meditative focal point. The walls are lined with open shelving in warm timber, filled with books, artefacts, and design curiosities, encouraging a deeper connection with the tactile world.
Swathed in Dedar’s rich textiles, including velvets and natural weaves, the palette is earthy yet elevated, subtly referencing sound, touch, and memory. This is a space that speaks to the emotional dimension of interiors—a true retreat for the mind, body, and soul.
Drummonds Powder Room — Nicola Harding
Nicola Harding transforms the Drummonds Powder Room into a richly atmospheric retreat—small in footprint but grand in detail. Drawing inspiration from classic British design with a twist of whimsy, the space is enveloped in deep colour, layered textures, and a dramatic tented ceiling, creating an intimate, jewel box-like interior.
The centrepiece of the room is a showstopping double vanity, crafted in marble and set with Drummonds’ signature bathroom fixtures, whose gleaming metal finishes and traditional silhouettes add historic charm. Moody wall tones contrast with lighter accents, while antique wall sconces and patterned floor tiles bring a sense of storied elegance.
Every corner of the room is considered—Harding’s design exemplifies the art of making small spaces impactful, proving that powder rooms can be as expressive and luxurious as any other room in the home. It’s a masterclass in colour confidence, spatial layering, and British heritage craftsmanship.
Benjamin Moore Dining Room — Peter Mikic
In his Dining Room for WOW!house 2025, acclaimed designer Peter Mikic embraces glamour, colour, and bold materiality to create a strikingly theatrical interior. Designed in collaboration with Benjamin Moore, the space is painted in rich, jewel-toned hues that envelop the walls and ceiling, adding visual drama and enhancing the room’s sculptural elements.
A bold, monolithic dining table designed and created by Kaizen Furniture anchors the composition, surrounded by vintage Lucite chairs that catch the light and add a modernist sparkle. The palette—pulled from Benjamin Moore’s most saturated offerings—plays with contrast, creating depth and movement while spotlighting the room’s standout furniture and art.
Lighting, artwork, and table accessories are equally curated, adding layers of interest to an already immersive experience. Mikic’s approach celebrates colour-driven design, blending contemporary glamour with a retro sensibility, and delivering a dining room that’s both high-impact and thoroughly livable.
Shepel’ Home Bar — Toni Black of Blacksheep
Conceived by Toni Black of Blacksheep, the Shepel’ Home Bar is an inventive, highly personal space that effortlessly blends craftsmanship, creativity, and emotional resonance. Concealed behind elegant sliding doors clad in straw marquetry, the bar reveals itself like a secret, sophisticated yet playful, functional yet full of narrative charm.
At the heart of the space is custom joinery, crafted with exquisite attention to detail and designed to balance storage with visual interest. Tonal timber, brushed brass accents, and curved cabinetry create an inviting sense of tactility and rhythm. Adding a deeply personal layer to the scheme, the walls feature original artworks by Toni Black’s daughter, Kaylah, infusing the room with familial warmth and artistic spontaneity.
The result is a luxury home bar that celebrates both form and feeling—a chic hideaway for evening drinks, meaningful conversation, or quiet reflection. It stands as a testament to how interiors can reflect identity, storytelling, and generational creativity.
Hector Finch Snug — Thurstan
In the Snug, design studio Thurstan delivers an evocative, enveloping interior that champions restorative design and understated luxury. Created in collaboration with Hector Finch, the space focuses on atmosphere and materiality, offering visitors a tranquil counterpoint to the house’s more theatrical rooms.
Bathed in an earthy, organic colour palette, the snug pairs raw textures with soft finishes to achieve a sense of quiet sophistication. Aged timber, slubby linens, and natural stone surfaces layer in warmth, while Hector Finch’s expertly crafted lighting casts a gentle glow across the room, shaping moments of stillness and intimacy.
Conceived as a personal retreat within the wider home, the snug encourages slowing down, whether through reading, daydreaming, or simply taking a breath. Thurstan’s signature sensitivity to scale, proportion, and tactile balance is on full display, making this space a masterclass in contemporary comfort rooted in timeless design principles.
Lopen Joinery Kitchen — Ben Pentreath Studio
Blending the charm of traditional British interiors with everyday functionality, the Kitchen by Ben Pentreath Studio is a showcase of timeless craftsmanship and thoughtful architectural detailing. At its centre stands a solid oak island, beautifully handcrafted and perfectly placed beneath a striking octagonal skylight, which floods the space with natural light and creates a focal point of quiet grandeur.
The bespoke joinery by Lopen Joinery reflects the warmth and honesty of an English country house, with painted cabinetry, dovetail joints, and antique brass hardware adding authenticity and texture. Open shelves display curated ceramics and glassware, while integrated storage ensures the kitchen remains both practical and beautiful.
This kitchen isn’t just a place to cook—it’s a living space that celebrates British joinery traditions, natural materials, and elegant utility, all within a refined and atmospheric setting that invites family and guests to gather, linger, and feel at home.
McKinnon and Harris Garden Terrace — Randle Siddeley
Designed by landscape luminary Randle Siddeley, the McKinnon and Harris Garden Terrace provides a tranquil alfresco retreat that seamlessly blends interior refinement with outdoor serenity. Wrapped in lush greenery, the terrace is anchored by a vertical living wall and a built-in fireplace, creating a cocooning environment that can be enjoyed in every season.
Siddeley’s design champions modern garden living while maintaining a classic elegance. Luxurious, weatherproof furnishings by McKinnon and Harris bring sculptural softness and ergonomic comfort, while tactile stone paving and natural timber planters add depth and grounding to the overall layout.
Every element—from the planting palette to the spatial flow—reflects a commitment to biophilic design and a belief in the healing, restorative power of nature. It’s a space where landscape architecture meets luxury lifestyle, redefining the possibilities of outdoor rooms in high-end residential design.
A New Benchmark for Interior Design Inspiration
WOW!house 2025 has unquestionably raised the bar—not just for immersive interior showcases, but for the global design calendar at large. The sheer breadth of creativity, the uncompromising attention to detail, and the deeply personal storytelling woven into each room make this year’s house the most ambitious and inspiring edition to date. The quality and diversity on display eclipse previous years, setting a new benchmark for what a collaborative showhouse can achieve.
Whether you’re an interior designer, a professional working in the industry, a design student, or simply someone passionate about beautiful spaces, WOW!house 2025 is a must-visit. From bold statements in colour and materiality to serene spaces shaped by craftsmanship and innovation, it offers an unparalleled source of ideas, trends, and artistic direction.
The exhibition is open to the public at Design Centre, Chelsea Harbour until Thursday 4 July 2025, providing a rare opportunity to walk through the work of today’s leading design studios—all under one roof.
And for those who can’t attend or want a preview before visiting, be sure to watch my exclusive video tour of WOW!house 2025, offering a closer look at the spaces, details, and designers shaping this year’s unforgettable experience.
