An Interview With… Her Excellency, Hala Badri, Director General of Dubai Culture and Arts Authority
In recent years, Dubai has firmly established itself as one of the world’s leading cultural and creative hubs, a city where heritage, innovation, and international collaboration intersect. At the heart of this transformation is Her Excellency Hala Badri, Director General of Dubai Culture and Arts Authority, whose leadership has been instrumental in shaping policies and initiatives that empower artists, designers, and cultural practitioners across the emirate.
From championing public art strategies that bring creativity into the city’s everyday spaces, to spearheading long-term frameworks such as the Design Sector Strategy 2033 and the Cultural Grant Programme, Her Excellency’s vision reflects Dubai’s ambition to not only nurture local talent but also position itself as a global leader in the creative economy. Under her guidance, Dubai has strengthened its presence on the world stage through UNESCO’s Creative Cities Network, major cultural events, and partnerships with international design hubs such as London, Milan, and Osaka.
In this exclusive interview, Her Excellency Hala Badri shares insights into how Dubai is cultivating its design and cultural landscape, from supporting grassroots communities in Alserkal Avenue and the Al Quoz Creative Zone to bridging traditional Emirati heritage with contemporary practice and preparing to host the ICOM General Conference 2025, a milestone moment for the region. She also offers her perspective on the role of multiculturalism in shaping artistic expression, and her advice for the next generation of designers and cultural innovators.
Her Excellency, Hala Badri, Director General of Dubai Culture and Arts Authority
As a member of UNESCO’s Creative Cities Network in the field of design, how is Dubai leveraging this global recognition to strengthen its creative economy and promote its cultural and design communities on the world stage?
Dubai’s place in UNESCO’s Creative Cities Network for design affirms our resolve to keep the cultural sector moving forward. This recognition has only encouraged us to continue ensuring that designers and artists have the space and support they need to advance their practice and connect with audiences, both at home and on the international stage.
A comprehensive path toward this goal is set out in Dubai Culture’s Design Sector Strategy 2033. The strategy calls for a 20% rise in enrolment across higher and lifelong design programmes, opening opportunities for more than 25,000 students. It strengthens established businesses and nurtures new ventures, giving home-grown brands a springboard to expand across continents. It also schedules a broad roster of design events in Dubai and overseas, aiming to welcome four million visitors to exhibitions and showcases by 2033.
In line with these ambitions, Dubai Design Week has become a highlight of the regional calendar. Every edition attracts designers, architects, and other creative professionals from around the world. During the festival, the city comes alive with pop‑up shows, talks, and workshops, turning Dubai into a meeting ground for new ideas and partnerships. Events like this have played a key role in positioning Dubai as a global centre for culture, an incubator for creativity, and a thriving hub for talent.
A spirit of partnership fuels much of Dubai’s recent momentum. Abdalla Almulla’s installation And Beyond at the London Design Biennale presented the emirate’s design story to a global audience and sparked fresh dialogue with curators and peers. In parallel, Dubai’s recent participation in the UNESCO Creative Cities sub-network meeting in SaintÉtienne and its presence at the 13th Biennale Internationale Design Saint-Étienne and the Covilhã Design Triennial in Portugal have reinforced the city’s commitment to sustainable practice, giving local designers room to share practical insights with colleagues who are shaping the field’s future.
Such exchanges have also highlighted UAE innovation, from turning palm fronds and date seeds into eco‑friendly materials to adapting traditional crafts for modern design. Pieces inspired by desert landscapes and maritime heritage now sit alongside work from other cities, showing how Dubai’s makers draw on local resources while contributing to, and shaping, broader creative conversations.
Abdalla Almulla ‘And Beyond’, London Design Biennale
From initiatives like Alserkal Avenue within the Al Quoz Creative Zone, how is Dubai nurturing its creative communities to evolve into internationally recognised hubs for design and culture?
Dubai nurtures its creative communities by pairing grassroots energy with targeted support. Alserkal Avenue shows how that approach works in practice. What began as a handful of warehouse studios in Al Quoz has grown into a recognised cultural district, supported by the Al Quoz Creative Zone framework. Through the Zone, Dubai Culture works with partners to simplify licensing and keep workspace costs manageable, conditions that give artists and entrepreneurs the freedom to experiment and build sustainable practices.
Beyond Al Quoz, other initiatives broaden the ecosystem. The Dubai Public Art Strategy commissions site-specific works across the city, placing local voices in everyday spaces. The Emirates Airline Festival of Literature anchors the literary calendar, bringing international authors into dialogue with regional writers and readers. Together, these measures turn isolated creative efforts into a connected landscape where talent can grow and gain recognition well beyond the UAE.
City policy underpins this physical infrastructure. The Creative Economy Strategy has eased licensing and freelance visa rules, removing hurdles that often slow young practitioners. To encourage long-term commitment, Dubai Culture also issues a ten-year cultural visa, giving qualified professionals the security to stay, invest, and plan ahead.
Al Quoz Creative Zone
You’ve led transformative initiatives such as the Dubai Public Art Strategy. What role does public art play in shaping a city’s identity, especially in a place as diverse as Dubai? (Sikka)
Public art shapes how people understand a city. In Dubai, it anchors everyday spaces in shared stories and encourages residents and visitors to look again at familiar settings. The Dubai Public Art Strategy sets that goal: to turn the emirate into an open-air gallery where new work respects heritage while engaging today’s audiences.
Recent commissions demonstrate how the strategy works in practice. Resonance, installed in Al Shindagha’s historic windtower quarter, suspends mirrored panels that catch the light and sounds of Dubai Creek, asking viewers to reflect on the district’s maritime past and its current rhythm. In Al Hudaiba Park, the sculpture Union of Artists forms a ring of seven pillars beside Etihad Museum, a reminder of balance and unity that mirrors the city’s mix of influences. Out in Hatta, Shaikha Al Mazrou’s large-scale work Deliberate Pauses places polished steel forms along mountain trails, framing the landscape and inviting visitors to slow down in a fast-changing region.
These pieces give established and emerging voices scope to test ideas outside traditional gallery walls, while programmes connected to Sikka Art & Design Festival bring similar energy into heritage districts each spring. Together, they weave public art into daily life, honouring local narratives and giving Dubai a living canvas that evolves with its people.
How is Dubai Culture helping to bridge traditional Emirati heritage with contemporary design practices in a way that feels both authentic and future-facing?
Dubai Culture’s approach begins with talent, giving artists and designers freedom to draw on Emirati heritage while experimenting with new techniques.
At the Sikka Art & Design Festival, heritage houses in Al Shindagha become open studios where young practitioners rework traditional forms into installations that utilise light, sound, and digital fabrication. Curators pair these contemporary pieces with interactive walkthroughs and demonstrations, so visitors can see the lineage behind each experiment and the possibilities it opens for future work.
That same philosophy carries into larger commissions. The Dubai Public Art Strategy supports projects such as Deliberate Pauses in Hatta and Resonance in Al Shindagha - works that frame historic landscapes while using modern engineering and sustainable alloys. They serve as proof that local themes and twenty-first-century design thinking can coexist in a single expression.
Programmes under the AED 180 million Cultural Grant give creatives a route to scale those ideas. Grants have funded research into turning palm trunks and date seeds into bioplastic panels and compressed fibre furniture, as shown at Expo 2025 Osaka’s ‘Pillars of Arish’ symposium. The same funding supported the UAE Design Oasis at Maison & Objet in Paris, where regional designers presented pieces that marry desert-inspired silhouettes with recycled glass and metal. At the studio level, the Talent Atelier Programme pairs emerging practitioners with seasoned mentors in product design, architecture, and digital craft.
Taken together - heritage site festivals, public art, targeted grants, and long-term mentorship - Dubai Culture creates an ecosystem where Emirati traditions are not mere museum pieces, but active ingredients in forward-looking design.
Sikka Art & Design Festival
For travellers seeking meaningful cultural experiences, what hidden gems does Dubai offer?
Travellers in search of meaningful cultural encounters often begin in Dubai Creek, in the Al Fahidi Historical Neighbourhood, where wind-tower houses and coral-stone alleyways preserve the atmosphere of nineteenth-century Dubai.
Inside shaded courtyards, Arabian Tea House serves machboos, luqaimat, and other Emirati dishes that carry the flavour of living heritage sustained through Dubai Culture’s community-led programmes.
A short drive along Jumeirah Beach Road brings visitors to Jumeirah Mosque. Guided tours, arranged with the Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding, invite open dialogue on Islamic traditions and Emirati customs beneath the graceful Fatimid-inspired architecture, completed in 1979.
Modern creativity greets passersby in City Walk, where Mattar bin Lahej’s sculpture Aya rises in celebration of the Arabic language. The work is part of the Dubai Public Art initiative, which places pieces by UAE-based artists in public settings and encourages conversation around design.
Alserkal Avenue in the Al Quoz Creative Zone, a row of repurposed warehouses, has grown into one of Dubai’s leading contemporary arts destinations. Spend an afternoon moving between a gallery or studio session and an independent screening at Cinema Akil – a seamless way to experience the district’s creative energy in a single visit.
Dubai Design District offers a forward-looking view of the city’s creative pulse. Fashion ateliers and design studios animate pedestrian streets, making it easy to fill an entire day discovering galleries and concept stores.
From top left clockwise: Alserkal Avenue, Dubai Creek, City Walk art, Creek House
Dubai has become a dichotomy of around 200 nationalities. How does this multiculturalism influence the city’s design output and artistic expression?
Dubai’s creative scene owes much of its energy to the mix of cultures that fill the city. When so many nationalities share a home, you end up with artists and designers who draw inspiration from a wide range of influences and who are always ready to learn from one another. Instead of erasing what makes the city unique, this diversity brings out new dimensions in its design and art.
You can see this kind of exchange at Art Dubai, which, for almost twenty years, has drawn together artists, galleries, and curators from over 40 countries, transforming the city into a meeting point for new perspectives. These types of events provide creatives with the platform to explore personal and universal questions, such as who we are, where we come from, and how we relate to the world around us.
Sikka Art & Design Festival brings that same spirit into the heart of Al Shindagha. During the festival, the neighbourhood’s historic homes and courtyards become open studios and exhibition spaces, with emerging artists from the UAE and the wider region showing their work alongside international guests.
Etihad Museum
What partnerships or cultural exchanges between Dubai and international design hubs, like London or Milan, are you most excited about or proud of?
Partnership forms the foundation of Dubai Culture’s approach, rooted in the belief that cultural diplomacy drives talent development and shared progress. Active exchange with the world’s leading design hubs allows Dubai’s creatives to develop their practice internationally, while also welcoming fresh perspectives into the city’s museums, studios, and heritage districts.
Dubai’s ongoing participation in UNESCO’s Creative Cities Network links the city to over 350 global partners. At the 2024 Annual Conference in Braga, Dubai Culture showcased initiatives such as the School of Life and the Youth Design Collective, fostering direct knowledge sharing with peers from São Paulo to Seoul. Dubai hosted the World Cities Culture Summit the same year, convening cultural leaders from 36 capitals. These sessions generated joint research on youth engagement and public programmes, spotlighting culture’s role in shaping resilient, inclusive cities.
Most recently, Dubai Culture presented its ‘Pillars of Arish’ architecture symposium at Expo 2025 Osaka, sharing the UAE’s palm frond construction techniques in dialogue with Japanese architects and material scientists. Such partnerships demonstrate how Dubai’s local heritage can spark international conversations, turning collaboration into a driver for innovative solutions worldwide.
Al Quoz Creative Zone
As someone deeply invested in the cultural evolution of the UAE, what advice would you give to young designers or artists looking to contribute to Dubai’s creative future?
Stay curious and let your personal story guide you. Some of the most inspiring contributions in Dubai come from creators who remain true to their experience while being open to learning from others. Dubai recognises and rewards that kind of ambition. Grab every opportunity available through places like the Al Quoz Creative Zone, Sikka Art & Design Festival, and our public art platforms.
When you are part of these communities, take time to get to know those around you. Working alongside people with different approaches or backgrounds can take your ideas in unexpected directions. Those moments of collaboration bring real value, not just to your own work, but to the creative life of Dubai as a whole.
If someone were visiting Dubai with a design and culture lens, what are three places or experiences you believe they absolutely must see?
Begin your walk along Dubai Creek in the Al Shindagha Historic District, where restored coral-stone houses overlook the water, and the Al Shindagha Museum, the UAE’s largest heritage museum, traces Dubai’s beginnings through trade, pearl diving, and family life. Regular festivals and workshops fill the district with activity, making it feel very alive.
Cross the creek by abra to Al Fahidi Historical Neighbourhood, a cluster of wind-towered alleyways beside the Ruler’s Court. Art studios and small galleries occupy many of the old houses, while Al Fahidi Fort anchors the quarter. Completed in 1787 on what was then the city’s shoreline, the fort served as a residence, defensive stronghold, armoury, and even a prison.
Finish at Etihad Museum, built on the very site where the union of the UAE in 1971 was signed. Original documents, personal testimonies, and archival film explain how the seven emirates agreed on union and outlined a cultural vision that still shapes the country today.
It has been an honour to interview Her Excellency Hala Badri, whose leadership continues to shape Dubai into one of the world’s most dynamic cultural landscapes. Hearing her insights into the emirate’s creative evolution has been both inspiring and thought-provoking, and it is clear that Dubai’s arts and culture sector is only at the beginning of an extraordinary journey. I, for one, cannot wait to see how the city continues to transform and lead on the global stage in the years ahead.
For readers wishing to explore more, a continuation of this interview with Her Excellency Hala Badri is available on the Martyn White UAE website, where we delve further into the intersection of design, heritage, and global cultural exchange.
